Our Story

Bobella was created by two sisters with two very different personalities, brought together by a shared vision to create swimwear that feels effortless but still elevated.

One of us is laid back and bohemian, inspired by sunshine, travel and effortless living. The other is more fashion-led and refined, with a focus on detail and elevated design. Bobella lives in the space between where ease meets intention.

The brand was built to balance comfort and elegance, creating swimwear that feels easy to wear but still looks considered and put together.

Design Philosophy

Every Bobella piece reflects this balance. We focus on soft, wearable shapes paired with elevated finishes, thoughtful colour choices and small details that make each piece feel special. Our swimwear is designed to flatter the body while staying comfortable and timeless.

Our signature V cut shape runs through all of our bikinis. Its is designed to enhance the natural shape of the body and has become a recognisable part of the Bobella fit. Each piece is finished with an embroidered Bobella logo as a subtle sign of quality and attention to detail.

Brand Identity

Bobella is for women who value confidence, quality, and effortless style. The brand is rooted in a sense of ease  pieces that feel considered but never overdone. Every design is created to flatter the body, feel comfortable, and move naturally with the wearer.

Bobella represents modern femininity: confident without trying too hard, refined yet wearable. Designed for life in the sun, our swimwear transitions seamlessly from poolside and beach days to styled summer looks, paired with cover-ups, denim, and relaxed layers. Bobella is about feeling confident in your body and assured in your style, wherever you are.